Top digital products to sell in the US – courses, templates, AI tools, and stock media

25 Best Digital Products to Sell in the US (High Demand + Low Competition)

I. Introduction

Digital products are exploding in popularity across the US — and for good reason. As more Americans turn to online learning, remote work, content creation, and digital entrepreneurship, the demand for instantly accessible, high-value digital goods continues to rise. From templates and ebooks to courses and niche software tools, digital products have become one of the most profitable and scalable online business models today.

A major advantage of selling digital products is simple: they offer high profit with minimal overhead. There’s no inventory to manage, no packaging, no shipping, and no manufacturing costs. You create something once, and it can be sold endlessly — allowing your time and expertise to turn into recurring, passive income.

In this guide, we focus specifically on digital products with high demand and low competition. “High demand” means consumers are actively searching for and purchasing these items. “Low competition” means the market still has space for new creators who offer unique, niche-specific solutions.

By the end of this post, you’ll know:

  • Why digital products are booming in the US

  • The key trends driving growth in 2025

  • The 25 best digital products to sell right now

  • What makes these products profitable

  • Where to sell, how to price, and how to market them

If you want to explore more high-performing digital product ideas, check out these guides:

Looking for done-for-you, resell-ready digital products? Explore:

 

 

II. Why Digital Products Are Booming in the US Market

The US digital economy has transformed rapidly in the last few years. With the rise of online creators, remote workers, and small digital-first businesses, demand for digital assets, tools, and educational content has skyrocketed. Digital products are no longer just a trend — they are a long-term revenue model.

1. Massive Growth in Online Learning & Skill Building

Americans are investing heavily in online education. Courses, ebooks, masterclasses, and digital guides dominate the market, especially in niches like wellness, business, creative skills, and tech. Industry data from Shopify and Sellfy consistently lists educational content as a top-selling digital product category for 2025.

2. Remote Work + Creator Economy = Demand Explosion

The shift to remote work has led to increased demand for:

  • productivity templates

  • digital planners

  • systems & workflow tools

  • stock media

  • design assets

  • business resources

Simultaneously, the creator economy has exploded — and creators rely heavily on digital assets like presets, templates, mockups, and branding kits. This creates constant demand for fresh, niche-specific digital products.

To explore more fast-selling products, check out:

3. Low Barrier to Entry + High Scalability

Digital products don’t require physical inventory, storage, shipping, or high startup capital. This makes them ideal for beginners. Yet they’re infinitely scalable — you can sell the same product thousands of times without increasing expenses.

This “create once, sell forever” model is what makes digital products one of the most profitable forms of online income.

4. Why Niche-Specific Digital Products Win in the US Market

The US market is competitive, but niche products consistently outperform generic ones. A broad “planner” is saturated. But a specific planner, like:

  • a wellness planner for women entrepreneurs,

  • a content planning system for coaches, or

  • a self-worth workbook for healing and personal growth,

still has huge opportunity.

Great examples of profitable niche digital products include:

5. Insights From Shopify, Sellfy & Amazon Trends

Across all platforms and market research, several clear themes emerge:

  • Digital products that solve specific problems sell best

  • Templates, courses, guides, and planners consistently rank #1

  • Productivity tools, AI-assisted tools, and automation assets are rapidly growing

  • Memberships and subscriptions outperform single-purchase items

  • Consumers prefer instant access and downloadable content

These insights lay the foundation for the next section:
 The 25 Best Digital Products to Sell in the US (High Demand + Low Competition)

III. What Makes a Digital Product High Demand and Low Competition?

Not all digital products perform the same. Some sell thousands of copies with ease, while others barely get attention. What separates the winners from the rest comes down to four key qualities: problem-solving, niche positioning, low saturation, and specialization.

1. Clear Problem-Solving

High-demand products solve a specific problem quickly and effectively. Customers want instant solutions — whether that’s learning a skill, organizing their life, automating tasks, or improving their mindset.

Examples of problem-solving digital products:

Products that offer a “quick win” or a clear transformation always outperform generic ones.

 

 

2. Evergreen Niches vs. Trending Niches

High-demand products typically fall into two categories:

Evergreen Niches (always profitable):

  • Business & marketing

  • Productivity & organization

  • Health & wellness

  • Mindset & personal development

  • Education & skill-building

Examples:

Trending Niches (short-term explosions):

  • AI-generated tools

  • AR/VR content

  • TikTok / Instagram growth resources

  • Seasonal bundles

Examples:

A balanced digital product portfolio includes both.

 

 

3. Niche Saturation and Market Gaps

To find low-competition opportunities, avoid generic products like:

  • Basic planners

  • General ebooks

  • Standard social templates

Instead, find market gaps — niches underserved but actively searching for solutions.

For example:
 Instead of a “business planner,” offer a business planner for introverted coaches, or a branding planner for Etsy sellers.

Market-gap inspiration:

 

 

4. Importance of Specialization (Niche = Higher ROI)

The fastest way to succeed in the US digital market is to go specific, not broad.

Niche examples that outperform general products:

  • “Instagram templates” → too broad

  • “Instagram templates for beauty salons” → higher ROI

  • “Planner” → saturated

  • “90-Day Healing Planner for Women” → niche + profitable

  • “Business guide” → vague

  • “Guide to building a 6-figure digital product brand” → highly specific (like this masterclass)

Specialized products convert better, rank easier, and attract loyal buyers.

 

High-demand, low-competition digital products for entrepreneurs and creators in the US

 

IV. The 25 Best Digital Products to Sell in the US (2025 Edition)

Divided into SEO-friendly categories for clarity and readability.

 

 

Category 1: Education & Skill-Building Products

1. Online Courses

Online courses remain the #1 best-selling digital product in the US because they offer transformation, structure, and expertise — all in one place.

Why They Sell:

  • High perceived value

  • Can be sold at premium pricing

  • Americans heavily invest in skill-building and self-improvement

  • Strong demand across both evergreen and trending niches

Trending Niches for 2025:

  • Tech & AI skills

  • Business & marketing

  • Creative skills (design, editing, content creation)

  • Wellness, mindset, personal development

  • Side hustles & digital entrepreneurship

Example Micro-Niches:

 

 

2. Educational Memberships & Subscriptions

Monthly content, workshops, templates, and lessons keep buyers engaged.
 Memberships create recurring revenue — the most powerful digital business model.

Examples of what's included:

  • Monthly lessons

  • Coaching videos

  • Resource libraries

  • Template drops

  • New tools & checklists

 

 

3. Ebooks & Step-by-Step Guides

Ebooks are evergreen classics that sell extremely well in the US — especially when positioned as short, transformative, and niche-specific.

High-selling examples include topic areas like:

  • Mindset & healing

  • Business strategy

  • Lifestyle transformation

  • Skill-building

Great complementary resources:

 

 

4. Printable Educational Resources (Worksheets, Flashcards)

Perfect for teachers, parents, coaches, and online tutors.

Examples:

  • Homeschool worksheets

  • Personal development workbooks

  • Fitness tracking sheets

  • Skill-building flashcards

A top performer in this category:

 

 

5. Virtual Workshops & Coaching Programs

Workshops combine community learning + live interaction, making them highly profitable.

Popular niches:

  • Mindset transformation

  • Social growth strategy

  • Digital business education

  • Personal development

  • Skill training

High-demand example:

 

 

Category 2: Software, Tools & Automations

6. Niche Software Tools

These include:

  • Website plugins

  • Micro-SaaS automations

  • Productivity extensions

  • AI-assisted utilities

Why they’re profitable:

  • Solve specific problems

  • Very low competition when niched

  • Scalable recurring revenue

  • High customer loyalty

Growth insight: The rise of micro-SaaS in the US means even small, simple tools sell extremely well.

 

 

7. Mobile Apps (Utility & Productivity)

Apps in the following niches perform best:

  • Wellness

  • Tracking systems

  • Habit-building

  • Business tools

  • Financial planning

  • Content creation utilities

Americans love quick-access mobile tools that simplify daily routines.

 

 

8. AI-Generated Tools (Writers, Designers, Planners)

AI products are one of the fastest-growing digital categories.

Examples include:

  • AI content writers

  • AI caption generators

  • AI design kits

  • AI-assisted planners

  • AI prompt libraries

High-demand + extremely low competition when targeted to niche audiences.

 

 

9. AR & VR Content

A fast-moving digital frontier with low competition and high future demand.

Example product types:

  • AR filters

  • VR training modules

  • Virtual tour experiences

  • AR branding packs

Still an early opportunity in the US digital market.

 

 

10. Dashboard Templates, Spreadsheets & Workflows

These products are booming because they offer structure, automation, and time-saving solutions.

Popular examples:

  • Business dashboards

  • KPI trackers

  • Monthly finance spreadsheets

  • Social media workflow systems

  • Project management sheets

A strong category for passive income creators.

Category 3: Creative Assets & Design Products

11. Social Media Templates

Platforms: Instagram, TikTok, YouTube, Pinterest
 Social media creators and small businesses buy templates because they save hours of design time and instantly elevate brand presence. These templates are easy to customize, highly scalable, and always in demand.

Explore template collections:

12. Website Themes & UI Kits

Web designers, coaches, service providers, and ecommerce brands all need modern UI kits and website themes. These offer huge ROI because buyers want ready-made designs they can launch quickly.

13. Graphic Design Kits (Logos, Fonts, Elements)

These kits appeal to new businesses that want branding without hiring a designer. Includes logo bundles, font packs, Canva kits, and brand identity elements.

14. Digital Art & NFTs

NFTs and digital art remain profitable—especially niche categories like collectibles, aesthetic sets, wallpapers, and character-based art.

15. Photography Presets & LUTs

Creators, influencers, and videographers buy presets because they want instantly aesthetic visuals. Lightroom presets, mobile presets, and LUT packs sell extremely well on Etsy and Gumroad.

For more ideas, explore:

 

 

Category 4: Media & Content Products

16. Stock Photos

High-quality, niche-specific stock photos for creators, bloggers, and small businesses are always in demand—especially lifestyle, flatlay, feminine, and aesthetic content sets.

17. Stock Videos & Drone Footage

Video creators need B-roll for ads, reels, YouTube videos, and brand content. Trending: drone footage, cityscapes, fitness clips, and nature content.

18. Music Packs & Sound Effects

Perfect for YouTubers, podcasters, advertisers, gamers, and creators who need royalty-free audio assets.

19. Podcast Intro/Outro Kits

With thousands of new podcasts launching monthly in the US, intro/outro packs paired with script templates and branding kits sell extremely well.

20. Digital Mockups for Products & Brands

Mockups for apparel, packaging, devices, social media screens, planners, and digital products help sellers showcase their work with premium visuals.

For motivation and further research:

 

 

Category 5: Lifestyle, Productivity & Personal Growth

21. Digital Planners & Journals

Digital planners, self-care journals, habit trackers, and life organizers dominate the US digital marketplace. They appeal to students, entrepreneurs, and busy professionals.

22. Productivity Templates & Trackers

Notion templates, Google Sheets systems, time-blocking tools, and project trackers are exploding in the US creator economy because they help users “buy back their time.”

Browse high-performing planner resources:

23. Wellness & Fitness Digital Kits

Workout plans, meal guides, wellness trackers, meditation frameworks, and self-growth ebooks are consistently high-demand digital products.

24. Meditation Guides & Affirmation Packs

These appeal to US consumers looking for mindfulness, mental clarity, stress relief, and spiritual growth. Great for Etsy, Shopify, and Gumroad.

Explore mindset-focused products:

25. Niche Hobby Kits (Crafts, Gaming, DIY, etc.)

The US market loves hobbies—gardening kits, DIY craft guides, cosplay patterns, crochet patterns, gaming companions, and more. Niche = low competition + high perceived value.

For more product inspiration:

V. Why These 25 Digital Products Work So Well in the US

The US remains one of the largest and fastest-growing digital product markets, and these 25 product categories perform exceptionally well because of several powerful trends:

1. High Consumer Demand Across Niches

From students to entrepreneurs to parents to hobbyists, US consumers are actively searching for educational resources, creative tools, automation systems, and lifestyle enhancers.
 For examples of fast-selling media assets, explore:

2. Rising Number of Creators, Freelancers, and Small Businesses

The US creator economy is exploding—every creator needs templates, stock content, branding kits, courses, and digital systems. Small businesses are also turning to digital products to save time, scale, and automate work.

3. Strong Interest in Self-Education and Automation

US consumers are spending more on:

  • Online learning

  • Skill-building

  • Business automation

  • AI-powered tools

These trends make digital courses, templates, planners, and micro-SaaS products highly profitable.

4. Digital Delivery = Simpler, Faster, Higher Profit

No inventory.
 No shipping.
 No manufacturing delays.
 This is why profit margins are significantly higher—often 70–95%.

Explore more profit-driven product ideas:

 

 

VI. How to Choose the Right Digital Product for Your Business

Choosing the right digital product determines your long-term success. Here’s a simple framework:

1. Match Your Skills With Market Demand

Start with what you're good at or interested in—writing, designing, teaching, organizing, researching, coding—then match that with high-demand niches.

2. Do Keyword & Competitor Research

Use tools like:

  • Google Keyword Planner

  • Pinterest Trends

  • Etsy search bar

  • TikTok Creative Center

  • Ahrefs / Ubersuggest

Look for long-tail keywords with strong search volume but low saturation.

3. Validate Your Idea Before Launching

You can validate by:

  • Running a poll on Instagram or TikTok

  • Pre-selling a beta version

  • Studying bestsellers on Etsy and Gumroad

  • Analyzing competitor reviews for gaps

4. Choose the Right Platform

Each platform has strengths:

  • Shopify → best for scaling your digital brand

  • Etsy → best for beginners / templates / planners

  • Gumroad → best for creators and simple product delivery

  • Thinkific & Kajabi → best for courses

Use the platform that aligns with your target audience and content type.

 

 

VII. Pricing Strategy for Digital Products

Pricing is one of the most powerful levers for profitability. Here’s how to do it right:

1. The Psychology of Pricing

People buy based on perceived value, not time spent creating. Signals like premium design, scarcity, and bonuses all increase willingness to pay.

2. Price Tiers That Work

You can structure your store with three profitable pricing levels:

Low-Ticket ($5–$29)

Great for:

  • Templates

  • Mini guides

  • Checklists

  • Presets

Low-ticket items attract buyers and build trust.

Mid-Ticket ($39–$149)

Ideal for:

  • Bundles

  • Large template packs

  • Premium planners

  • Starter courses

This tier generates consistent revenue while remaining accessible.

High-Ticket ($197–$997+)

Perfect for:

  • Complete programs

  • Masterclasses

  • Course bundles

  • Memberships

  • High-value business systems

High ticket creates the biggest profit margins and repeat buyers.

3. Recurring Revenue Through Subscriptions

Memberships and monthly digital product drops create predictable income. Examples:

  • Monthly template drops

  • Content libraries

  • AI prompt packs

  • Coaching vaults

Subscription-based offers are becoming one of the fastest-growing digital product models in the US.

VIII. Best Platforms to Sell Digital Products in the US

Choosing the right platform is key to maximizing your reach, sales, and automation. Each platform has its strengths depending on your product type and business goals:

1. Shopify – Best for Full Stores

Shopify is ideal for scaling your digital product brand. It provides full customization, payment integration, and marketing tools for long-term growth. Learn more:

2. Etsy – Best for Templates & Printables

Etsy is perfect for creative entrepreneurs selling planners, templates, printables, and niche digital downloads. Low fees and a built-in audience make it beginner-friendly.

3. Gumroad – Creator-Friendly

Gumroad simplifies selling digital content like ebooks, stock media, AI packs, and art. It’s fast to set up, easy to manage, and excellent for direct-to-consumer sales.

4. Thinkific / Kajabi – Courses

If your primary focus is online courses or coaching programs, Thinkific and Kajabi provide professional course-building tools, memberships, and automation systems.

5. Sellfy / Easy Digital Downloads (EDD) – Simple Downloads

Both are excellent for straightforward digital product sales with minimal setup. Ideal for templates, planners, guides, and small digital collections.

 

 

IX. How to Market Your Digital Products

Even the best digital products need smart marketing to succeed. Here’s a multi-channel approach for US entrepreneurs:

1. SEO + Ranking for Long-Tail Keywords

Optimize product titles, descriptions, and blog content to capture organic traffic from buyers searching for specific solutions. Reference:

2. Pinterest for Digital Product Traffic

Pinterest drives high-intent traffic to templates, planners, guides, and creative assets. Create multiple pins with clear value propositions for maximum reach.

3. TikTok + Instagram Reels

Short-form video is perfect for showcasing your digital products in action. Highlight transformations, tutorials, and behind-the-scenes content.

4. Influencer Collaborations

Partner with niche influencers to promote your products to targeted audiences, especially for design kits, planners, and stock media bundles like:

5. Email Marketing Funnels

Email remains one of the most effective ways to sell repeat digital products. Send product launches, upsells, and freebies to nurture your audience.

6. Retargeting & Upsells

Use ads and follow-up offers to maximize revenue per customer. For example, buyers of a social media template pack can be upsold a content bundle or coaching program.

 

 

X. Conclusion

The US digital product market is booming, and these 25 products represent the fastest-growing, high-demand, low-competition opportunities for entrepreneurs in 2025.

Digital products give you:

  • High profit margins

  • Instant delivery with no inventory or shipping hassles

  • Endless scalability

  • Opportunities to leverage creativity, expertise, or AI tools

Whether you’re selling planners, AI packs, stock media, or educational content, the key is to combine niche expertise with smart marketing and the right platform.

✅ Start exploring and shop some of our top resell-ready digital products:

Or download free resources to get started today by exploring our digital product guides.

Remember: the fastest way to success is to start small, test your niche, and scale what works. The US digital marketplace is wide open — now is the perfect time to claim your space.

FAQ: Digital Products to Sell in the US

1. What are the most profitable digital products to sell in the US?

The most profitable digital products combine high demand with low competition. Popular categories include:

  • Online courses and coaching programs

  • Templates and planners

  • Stock media (photos, videos, music)

  • Digital guides and ebooks

  • AI-generated tools and automation solutions

For a complete list of proven high-performing products, see our guide: 25 Best Digital Products to Sell in 2025.

 

 

2. How do I choose the right digital product to sell?

Start by matching your skills or expertise with market demand. Conduct keyword and competitor research, validate your idea with a small test launch, and select the right platform to sell, such as Shopify, Etsy, Gumroad, or Thinkific.
 Check out our step-by-step guidance here: Digital Products 101.

 

 

3. Which platforms are best for selling digital products in the US?

The best platform depends on your product type:

  • Shopify – full-featured online stores for all digital products

  • Etsy – ideal for templates, planners, and printables

  • Gumroad – simple setup for creators

  • Thinkific / Kajabi – courses and coaching programs

  • Sellfy / Easy Digital Downloads – quick downloads for small catalogs

Learn more about platform options here: High-Demand Digital Products Platforms.

 

 

4. How should I price my digital products?

Pricing should reflect perceived value, market demand, and your niche. Typical pricing structures include:

  • Low-ticket: $5–$29 for templates, checklists, and mini-guides

  • Mid-ticket: $39–$149 for bundles, planners, and full courses

  • High-ticket: $197–$997+ for masterclasses, memberships, and coaching

Consider subscription models for recurring revenue, which can significantly increase lifetime customer value.

 

 

5. How can I market my digital products effectively in the US?

Use a multi-channel approach to maximize visibility and sales:

  • Optimize for SEO and rank for long-tail keywords

  • Leverage Pinterest for traffic to templates and planners

  • Promote on TikTok and Instagram Reels

  • Collaborate with niche influencers

  • Build email marketing funnels and use retargeting/upsells

For marketing ideas, see our top-selling resources: Digital Products to Sell for Maximum Profit.

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