Introduction
In today’s fast-paced digital world, more and more people are turning to digital entrepreneurship to build passive income streams, create flexible lifestyles, and achieve financial freedom. One of the easiest and most effective ways to get started? Selling ready-made digital content.
This is where PLR (Private Label Rights) and MRR (Master Resell Rights) digital products come in. These are pre-created digital assets—like ebooks, courses, templates, or software—that you can legally resell online. Best of all, they don’t require you to start from scratch.
In this guide, you’ll discover exactly what PLR and MRR digital products are, how they differ, and the most effective strategies to make money with them—even if you’re a complete beginner.
What Are PLR and MRR Digital Products?
Let’s start with the basics.
PLR digital products are done-for-you digital resources that you can edit, rebrand, and sell as your own. This gives you full control over the content—you can change the title, add your name, tweak the design, and sell it without having to credit the original creator.
MRR digital products, or Master Resell Rights digital products, take it one step further. With MRR, you not only have the right to sell the digital product and keep 100% of the profits, but you can also allow your customers to resell the product themselves. This creates a powerful income opportunity and makes MRR ideal for anyone looking to build a digital business with scalable, repeatable income.
PLR vs. MRR: What’s the Difference?
|
Feature |
PLR Digital Products |
MRR Digital Products |
|
Can you edit the content? |
✅ Yes |
❌ Usually No |
|
Can you resell the product? |
✅ Yes |
✅ Yes |
|
Can your buyers resell it too? |
❌ No |
✅ Yes |
|
Custom branding allowed? |
✅ Yes |
❌ Not typically |
|
Best for... |
Content marketers, bloggers, coaches |
Resellers, affiliate marketers, digital store owners |
In short, PLR products give you creative freedom and branding power, while MRR digital products offer broader resale opportunities. Both can be incredibly profitable when used correctly—and this guide will show you how.
PLR Digital Products Explained
If you're exploring the world of MRR digital products, it's important to understand PLR (Private Label Rights) as well—because both offer massive income potential, especially for digital entrepreneurs who want to scale fast without starting from scratch.
a. What is PLR?
PLR (Private Label Rights) refers to pre-created digital content that you can purchase, rebrand, and sell as your own. Unlike many MRR digital products, PLR gives you the flexibility to edit the content, put your own name or brand on it, and customize it to suit your audience.
How PLR Works:
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You purchase a PLR product—this could be an ebook, course, template, or software.
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You can modify the content however you like: update graphics, change the title, add new information, or combine it with other content.
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You then sell it as your own and keep 100% of the profits.
PLR is an ideal entry point if you want to build a brand, launch digital offers, or create lead magnets—all without creating everything from scratch.
b. Common Types of PLR Products
PLR products come in a variety of formats, allowing you to build an entire business around done-for-you digital content. Many MRR digital products even start off as PLR content that’s repackaged for resale.
Here are the most popular PLR product types:
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✅ Ebooks & Guides – Perfect for rebranding and selling as standalone offers or including in digital bundles.
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✅ Articles & Blog Posts – Useful for bloggers, affiliate marketers, or content creators looking for quick content ideas.
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✅ Videos & Online Courses – High-value PLR that you can edit, voice-over, or use in a webinar funnel.
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✅ Templates & Graphics – From social media kits to resume templates and planners—these are highly sellable and easy to customize.
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✅ Software & Apps – More advanced PLR for tech-savvy entrepreneurs or those who work with developers.
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✅ Email Sequences – Ready-to-send email campaigns for list building, nurturing, or product launches.
These PLR formats pair perfectly with MRR digital products, especially when you’re building value-packed product bundles or full digital libraries.
c. PLR License Features
Understanding the terms of a PLR license is critical—just like you would for any MRR digital product. Each product comes with specific permissions and restrictions, and misusing these rights could get you into trouble.
What You Can Do With PLR:
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✅ Edit the content.
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✅ Rebrand it with your name or logo.
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✅ Combine it with other content.
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✅ Sell it on your website, store, or marketplaces.
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✅ Use it as a lead magnet to build your email list.
What You Can’t Do With PLR (Usually):
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❌ Sell or give away the original source files unedited.
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❌ Pass on PLR rights to others (unless explicitly stated).
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❌ Submit it to article directories or Amazon Kindle without major modification.
🔍 Pro Tip: Always check the license terms before using a PLR product. Some sellers offer both PLR and MRR versions of the same content—each with different rights. Choose the one that aligns best with your business goals.
PLR digital products are especially valuable for entrepreneurs who want more control and flexibility, while MRR digital products are perfect for those focused on fast resale without customization. Both can be used together to build a powerful digital product empire.
MRR Digital Products Explained
If you're looking to build a scalable, automated income stream online, MRR digital products (Master Resell Rights) can be a powerful part of your strategy.
a. What is MRR?
MRR (Master Resell Rights) refers to digital products you purchase with the right to resell the product and the resell rights to your own customers. In other words, your buyers can also turn around and sell the same product—just like you.
This differs from PLR (Private Label Rights) in one key way: with PLR, you can edit and brand the content, while MRR is generally sold as-is, and you’re usually not allowed to alter the core content or claim authorship.
b. Common Types of MRR Digital Products
You’ll find MRR digital products across nearly every niche, making it easy to find something that fits your brand or audience. Some of the most profitable product types include:
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📘 Ebooks and Guides – High-value educational content that’s easy to bundle or sell individually.
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💻 Software and Tools – These can command a premium price and are ideal for marketers and businesses.
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🎨 Graphics and Design Kits – Useful for creators, bloggers, and business owners who want quick visual assets.
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🎧 Audio Files and Music Tracks – Great for content creators, YouTubers, and podcasters.
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🎥 Courses and Video Tutorials – High-ticket digital products that perform well in evergreen sales funnels.
c. MRR License Features
Understanding how MRR licenses work helps you maximize your profits without violating terms.
✅ What You Can Do With MRR:
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Sell the digital product and keep 100% of the revenue.
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Offer the resell rights to your buyers—allowing them to resell the product too.
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Bundle the product with others to create premium offers.
🚫 What You Typically Can’t Do With MRR:
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Claim authorship or rebrand the product.
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Edit the content (unless explicitly allowed).
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Offer Private Label Rights unless the license includes it.
💡 Tip: Always read the license terms. Some MRR licenses also include Giveaway Rights or PLR upgrades, making the offer more versatile and valuable.
How to Make Money With PLR Digital Products
PLR digital products offer flexibility, especially for entrepreneurs who want to build and grow a brand.
🔁 1. Customize and Resell
Edit the PLR content to add your unique branding, tone, or additional insights. Then, sell it on platforms like:
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Your own website or blog
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Etsy, Gumroad, Payhip, or Sellfy
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Digital product marketplaces
👥 2. Use in Membership Sites
Create a subscription-based membership that gives people access to your library of PLR ebooks, courses, templates, and resources. Recurring income + value-packed content = win-win.
🎁 3. Turn Into Lead Magnets
Use high-quality PLR as free downloads to attract new email subscribers. Follow up with automated sequences that offer your paid products or services.
🎉 4. Add as Bonus Offers
Include a PLR product as a bonus to boost conversions on your main digital product or an affiliate offer. This increases perceived value and encourages more people to buy.
🔄 5. Repurpose for Content Marketing
Convert PLR ebooks or articles into:
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Blog posts
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Social media content
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Infographics
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Email series
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YouTube scripts
📈 6. Include in Upsells or Downsells
Use PLR digital products strategically in your sales funnels. Offer them as low-cost downsells or high-value upsells to increase your average cart value.
How to Make Money With MRR Digital Products
If you're focused on quick setup and resale automation, MRR digital products are a go-to.
💸 1. Sell As-Is for 100% Profit
Upload the MRR product to a sales page or marketplace, set your price, and start selling immediately. No need to create or edit content.
🚀 2. Set Up Resale Funnels
Build a simple funnel:
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Free lead magnet or low-cost front-end offer
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Upsell: MRR product
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Email sequence to follow up and resell
This helps increase conversions while keeping your funnel fully automated.
📦 3. Bundle Into Business Packages
Group several MRR products together to create a full "business in a box" or premium digital bundle. These sell well to entrepreneurs and resellers.
🔁 4. Promote Resale Rights
Use the fact that your buyers can also resell the product as a marketing angle. This adds value and appeals to people looking to start their own digital product business.
📢 5. Drive Targeted Traffic
Leverage:
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SEO-optimized blog posts
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Organic content on TikTok, Instagram, or YouTube
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Facebook and Reddit groups
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Paid ads (Google, Meta, Pinterest)
The more eyeballs you get on your MRR offer, the more sales and resellers you can attract.
Key Considerations and Tips for Success
While PLR and MRR digital products offer massive potential for passive income, your long-term success depends on how strategically you use them. Here are key tips to ensure you maximize profits and avoid common pitfalls:
✅ 1. Always Check License Terms Carefully
Before you buy or sell any MRR digital products, read the license agreement thoroughly. Not all PLR and MRR licenses are created equal. Some allow modifications and reselling rights, while others restrict editing or distribution.
Pro Tip: Keep a folder for each product with its license terms so you can reference them easily and stay compliant.
💡 2. Focus on Quality and Real Value
Poor-quality digital products can hurt your reputation. Whether you're selling an ebook, video course, or software, make sure it delivers genuine value.
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Look for content that's well-written, up-to-date, and professionally formatted.
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Avoid generic, outdated PLR or MRR content that’s been overused.
🎯 3. Choose Niche-Specific Products for Better Results
The riches are in the niches. Narrowing down your focus allows you to:
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Target a specific audience more effectively.
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Stand out in competitive markets.
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Create content and offers that resonate deeply.
Whether it's personal finance, productivity, health & wellness, or digital marketing, niche-focused MRR digital products sell better and have higher conversion rates.
✍️ 4. Rebrand and Customize for a Unique Edge
Even if you're working with PLR or MRR content, always strive to make it your own:
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Add your branding and voice.
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Update or add content to reflect current trends.
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Create original graphics or covers.
This makes your product feel authentic, builds trust, and helps you stand out in a crowded market.
📢 5. Invest in Solid Marketing Strategies
Having a great product is only half the battle. Make sure you're also:
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Writing SEO-optimized product descriptions
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Creating high-converting landing pages
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Promoting consistently on social media and your email list
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Using content marketing to drive traffic over time
Smart marketing turns even simple MRR digital products into cash-generating machines.
Where to Find High-Quality PLR and MRR Products
Finding premium-quality PLR and MRR content is crucial. Here are the best places to look:
🛒 Recommended Platforms
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✅ ResellReady.co – A curated marketplace with niche-specific PLR and MRR digital products ready to sell.
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IDPLR
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PLR.me
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BigProductStore
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BuyQualityPLR
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DigitalProductStore
These platforms offer a range of products across niches, often including bonuses like sales pages, email swipes, and graphics.
🔍 What to Look for When Buying
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Clear license terms (PLR, MRR, Resell Rights, Giveaway Rights, etc.)
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High-quality formatting and design
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Up-to-date and relevant content
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Value-added resources (like sales funnels, mockups, or email sequences)
Pro Tip: Check if the platform updates its library regularly so you always have access to fresh content.
Conclusion
PLR and MRR digital products are some of the easiest ways to start building passive income online—even if you have zero tech skills or experience.
Whether you're customizing content to grow a brand or selling MRR digital products as-is for instant profit, these ready-to-use assets are an entrepreneur’s best friend.
🚀 Your Next Step?
Don't wait to build your digital empire. Start simple, stay consistent, and scale smart.
Explore beginner-friendly, high-converting PLR and MRR products at ResellReady.co and take the first step toward digital income today.
💬 FAQ Section
❓ What’s the difference between PLR and MRR?
PLR (Private Label Rights) allows you to edit, rebrand, and sell the product as your own.
MRR (Master Resell Rights) allows you to resell the product and the resell rights to others, but typically you cannot modify the content.
❓ Can I sell PLR products on Etsy or Gumroad?
Yes, many entrepreneurs sell PLR digital products on platforms like Etsy, Gumroad, and Payhip. Just make sure the license allows it and your listing adds unique value (like custom branding or bundled bonuses).
❓ Do I need a website to sell PLR/MRR products?
No! While having a website gives you more control, you can still sell MRR digital products using platforms like Gumroad, Payhip, Etsy, or SendOwl—no website required.
❓ How do I customize a PLR ebook or course?
You can use tools like Canva, Google Docs, or MS Word to:
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Add your branding
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Edit the content
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Include new sections or bonuses
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Design a custom cover
Customization helps your product stand out and builds authority in your niche.
❓ Are PLR and MRR products legal and safe to use?
Yes, as long as you follow the license terms. Reputable sellers provide legally obtained PLR and MRR content. Always double-check that the product you’re buying includes clear rights and usage permissions.