Introduction
In today’s creator economy, launching a digital business no longer requires you to start from scratch. Thanks to PLR (Private Label Rights) digital products, you can start selling high-quality content—without writing a single word or designing a single template yourself.
PLR digital products are done-for-you ebooks, courses, templates, planners, and more that you can legally rebrand and sell as your own. Whether you’re a side hustler, coach, service provider, or online entrepreneur, they offer a fast-track to passive income and scalable business growth.
In 2025, the demand for digital products continues to rise—especially in niches like finance, personal growth, and small business marketing. If you want to build a profitable, low-overhead business, mastering how to use PLR products effectively is one of the smartest strategies available.
In this guide, you’ll learn:
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What PLR digital products are and how they work
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How to choose a profitable niche and source high-quality PLR
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How to customize and sell products that buyers love
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Where to sell them and how to drive traffic to your offers
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Tools, legal tips, and resources to scale your PLR business with confidence
If you're ready to skip the guesswork and fast-track your success, this post is for you.
📚 Want to explore PLR in more depth? Start here:
Section 1: What Are PLR Digital Products?
PLR stands for Private Label Rights—a licensing model that allows you to buy pre-made digital products and resell them as your own, often after making some edits or branding changes.
These products come in a variety of formats, including:
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Ebooks and guides
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Video courses and masterclasses
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Checklists, templates, and planners
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Sales copy, captions, and email sequences
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Graphic bundles and AI-generated content
You’ll find many of these formats inside collections like:
🎓 Masterclasses | 🧾 DFY Sales Funnels | 🖥️ Build Your Digital Empire
✅ How PLR Licensing Works
When you purchase a PLR digital product, you typically get the rights to:
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Edit the content (rewrite, expand, or update)
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Rebrand it with your own name, colors, logo, or voice
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Sell it as your own product and keep 100% of the profits
Some PLR even comes with Master Resell Rights, meaning you can resell the product and the resale license itself—like with the Ultimate Branding Course.
Not all PLR is created equal, though. To protect your brand and maximize your profits, you need to use high-quality, current, and well-designed PLR products. Fortunately, curated collections like Plan & Prosper, Post Perfection, and Word That Sell make it easy to find great assets.
🚀 Why PLR Is a Game-Changer
Here’s why thousands of entrepreneurs are using PLR to build profitable digital businesses:
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Skip the content creation process and launch faster
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Save time and energy by starting with done-for-you assets
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Test new niches or products without heavy investment
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Scale your offers quickly with bundles, upsells, or email funnels
Want more proof? Dive into this post: How PLR Digital Products Work and Why They’re Profitable
Up next, we’ll explore how to pick a profitable niche—because even the best PLR won’t sell if there’s no demand.
📌 Continue reading: Top Niches for PLR Digital Products That Sell Fast
Section 2: Pick a Profitable Niche
Before you start customizing and selling PLR products, it’s crucial to choose the right niche—one that has proven demand and buyers eager to spend. Selecting a profitable niche sets the foundation for your success in the PLR space.
🔍 How to Research Market Demand
To identify a high-converting niche, use these free tools and platforms:
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Google Trends – Analyze long-term interest and search volume in your topic.
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Amazon Bestsellers – Review top-selling ebooks and digital products in your chosen category.
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Facebook Groups & Reddit – Browse real-time conversations to uncover common problems and desires in various niches.
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Pinterest & Etsy – Discover trending digital downloads, keywords, and seasonal demands.
This market research helps you uncover evergreen niches that consistently perform as well as seasonal or trending topics perfect for fast PLR launches.
📈 Dive deeper into niche research with this detailed guide:
➡️ High-Demand Niches for PLR Digital Products That Sell Fast
❤️ Why Passionate Buyers Matter
Targeting an audience that’s emotionally invested in their goals or problems ensures:
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Stronger engagement with your offers
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Higher conversion rates
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Increased potential for repeat purchases
These passionate buyers aren’t just browsing—they’re actively looking for solutions. When you position your PLR products as quick wins or helpful shortcuts, you become the trusted expert they return to.
🌟 Examples of Profitable PLR Niches
Here are five beginner-friendly yet profitable PLR niches to explore:
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Health & Wellness – Weight loss, mental health, fitness routines, clean eating
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Wealth & Finance – Budgeting, passive income, side hustles, investing
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Personal Development – Mindset, productivity, journaling, goal setting
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Relationships & Lifestyle – Self-love, parenting, dating, confidence building
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Business & Marketing – Branding, email templates, lead generation, funnels
Want product ideas in these niches?
📘 Check out: Top 10 PLR Digital Products for 2025
And explore ready-to-sell products from these popular collections:
🎓 Masterclasses | 💼 Build Your Digital Empire | 📈 Plan & Prosper
Section 3: Where to Find High-Quality PLR Products
Once your niche is locked in, the next step is sourcing high-quality, editable PLR content that aligns with current market needs. This is where most people either set themselves apart—or struggle.
🧠 What Makes PLR “High Quality”?
Here’s what to look for when evaluating PLR content:
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✅ Well-written content with clear grammar and structure
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✅ Modern design and eye-catching visual elements
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✅ Editable formats like DOCX, Canva, PowerPoint, etc.
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✅ Current information that reflects 2024–2025 trends
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✅ Clear license terms that allow for resell and customization
Choosing high-quality PLR enables you to launch with credibility, confidence, and speed. It also ensures your brand maintains authority and trust.
🧠 Learn more about the fundamentals here:
✅ Trusted PLR Sources (Quick Review)
Here are a few reliable platforms where you can find top-tier PLR content:
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PLR.me – Specializes in personal development and coaching.
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BuyQualityPLR.com – Offers a broad variety of PLR bundles across major niches.
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ResellReady.co – A standout for design-forward, ready-to-sell PLR digital products, optimized for today’s creators and marketers.
Why choose Resell Ready?
Their products are not only editable—they're professionally designed and strategically packaged to sell fast. You’ll find:
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Copy that converts
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Pre-made Canva templates
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Sales funnel kits
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AI-powered marketing tools
Explore their bestselling collections:
📦 DFY Sales Funnels
🧾 New Monthly Drops
🖼️ AI Image Collection
🎯 Words That Sell
🎞️ Reel Power Packs
📱 Post Perfection
If you're looking for a high-value course with Master Resell Rights, don’t miss:
🔥 The Ultimate Branding Course
⚠️ How to Avoid Low-Value PLR
Watch for these common red flags when buying PLR:
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❌ Outdated stats, platforms, or tactics
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❌ Low-effort content with no clear direction or call-to-action
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❌ Vague or nonexistent license terms
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❌ “As-is” resale offers without options to customize or brand
Pro tip: Always review a sample or preview before purchasing. If the content doesn’t immediately look valuable to your audience, it likely isn’t worth your time.
For more guidance, check out:
📖 PLR Digital Products: Your Ultimate Selling Guide
📖 What Are PLR Digital Products?
Section 4: Customize and Add Real Value
If you want to stand out in the growing world of PLR digital products, customization isn’t optional—it’s essential.
Why Customization Is Crucial (Legally and Strategically)
Most PLR products are sold to hundreds, sometimes thousands of people. If you simply resell them as-is, you risk blending into the crowd—and worse, violating the terms of use.
By customizing PLR content, you:
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Make it uniquely yours (helping your brand stand out)
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Increase the perceived value for your buyers
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Stay compliant with Master Resell Rights (MRR) or Private Label Rights (PLR) terms
Customization is where your profit potential multiplies.
Ways to Personalize: Rebranding, Updating Content, Adding Bonuses
There are simple and powerful ways to transform a basic PLR product into a premium offer:
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Rebrand: Change the title, logo, colors, or graphics to match your style.
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Update or Expand Content: Add your own insights, fresh research, or examples.
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Add Bonuses: Include templates, checklists, videos, or swipe files to boost value.
💡 Need done-for-you PLR that’s ready to customize? Browse Build Your Digital Empire or Plan & Prosper collections for plug-and-play solutions.
Examples of Bundling Strategies for Increased Perceived Value
Bundling is one of the easiest ways to 3x your pricing without extra effort.
Examples:
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Basic + Advanced Versions (e.g., ebook + video training)
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Niche Starter Kits (e.g., digital planner + content templates + email funnels)
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Seasonal Promo Packs using New Monthly Drops
👉 Learn more about PLR strategies in Top 10 PLR Digital Products for 2025 or How PLR Digital Products Work & Why They're Profitable
Section 5: Create Irresistible Offers & Smart Pricing
Creating a compelling offer isn’t just about what you’re selling—it’s about how you frame it.
Pricing Strategies: Tiers, Bundles, Limited-Time Discounts
Here are some tested ways to price PLR products profitably:
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Tiered Pricing: Offer a basic version at $17, and a premium one at $47+ with added bonuses.
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Bundles: Group complementary PLR products for $67–$97 and make it feel like a “mini course.”
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Limited-Time Discounts: Use urgency (e.g., “72-hour launch special”) to drive fast sales.
Explore examples in the DFY Sales Funnels collection, where everything’s pre-structured for pricing and positioning.
How to Create Compelling Offers and Position Them
Think transformation—not features. Sell outcomes.
Instead of saying “20-page ebook,” say:
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“This downloadable guide helps overwhelmed moms reclaim 5 hours a week using proven routines.”
Use visuals and branding to elevate perception. Tools like The Ultimate Branding Course (with MRR) can help you make any PLR product look like a premium brand.
Leverage storytelling and create a clear before-and-after vision for your buyer.
Case Examples: Basic vs. Premium Bundles
|
Package |
Includes |
Price |
|
Basic |
Ebook + checklist |
$17 |
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Premium |
Ebook + checklist + workbook + 5 Canva graphics + bonus video + email series |
$67 |
📦 Get inspired by Word That Sell, AI Image Collection, and Reel Power Packs to elevate your bundle's look and feel.
💡 If you're new to PLR, start with these foundational reads:
Or jump right into curated PLR tools and resources:
Section 6: Choose the Right Sales Platforms
Once your PLR digital products are customized and ready, where you sell them can make or break your success. Choosing the right platform ensures a smoother buying experience for your customers and higher conversions for you.
Direct Platforms: Full Control, Full Responsibility
Platforms like Shopify, Gumroad, and WooCommerce give you full control over branding, pricing, and customer experience. These are ideal for entrepreneurs ready to build a standalone brand or digital storefront.
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✅ Pros: Custom branding, integrations, higher profit margins.
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❌ Cons: Requires setup, design, and ongoing management.
You can explore ready-to-go options in the DFY Sales Funnels collection or the Plan & Prosper tools to help fast-track your setup.
Marketplaces: Built-In Traffic, Limited Control
Selling on marketplaces like Etsy, Payhip, and Amazon Kindle can expose your PLR products to a huge audience. However, they come with more restrictions and platform fees.
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✅ Pros: Built-in traffic, easier setup, trust factor.
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❌ Cons: Lower margins, less customization, competition is fierce.
Bonus Tip: Whether you choose a marketplace or your own storefront, be sure to optimize your landing pages, add social proof (like testimonials), and maintain consistent branding. You can leverage resources like the Ultimate Branding Course with Master Resell Rights to level up instantly.
Explore more on platform strategies and product ideas in:
🔗 How PLR Digital Products Work—and Why They’re Profitable
🔗 PLR Digital Products: Your Ultimate Selling Guide
Section 7: Market Your PLR Business Like a Pro
Creating a great product is only half the equation. The other half? Getting it in front of the right people. That’s where marketing mastery comes in.
Content Marketing That Works
Use value-packed content to attract your ideal audience.
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Blogging (SEO-optimized posts about productivity, digital products, etc.)
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YouTube (tutorials, product walkthroughs)
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Instagram & Pinterest (visual marketing for planners, templates, and digital designs)
Use inspiration from blogs like:
🔗 Top 10 PLR Digital Products for 2025
🔗 What Are PLR Digital Products? A Beginner’s Guide
To streamline your content creation, check out:
📦 Post Perfection for social media content
🎞 Reel Power Packs for short-form video
🖼 AI Image Collection for blog and product visuals
Email Marketing = Passive Income Engine
Build a list from day one using lead magnets like free planners or mini-courses. Follow up with sequences that build trust and sell your PLR products on autopilot.
Ready-to-use lead magnets and branding kits are available in New Monthly Drops.
Affiliate Marketing: Multiply Your Reach
Turn customers into sellers with affiliate marketing. Offer commissions and promo materials so others do the selling for you. The best part? You only pay when you make a sale.
Want to dive deeper? Check these reads:
🔗 A Beginner’s Guide to Profiting from Resell Rights
🔗 High-Demand Niches for PLR Digital Products That Sell Fast
Master your marketing game with the complete Masterclass collection.
Section 8: Scale and Diversify for Long-Term Growth
Once your PLR product business gains traction, the next step is to scale strategically. Relying on one or two products won’t keep your income flowing forever. Diversify your offerings and expand your revenue streams.
🌀 Launch New PLR Products Regularly
Keep your store fresh and relevant by adding new items. Whether it's seasonal drops, trending tools, or evergreen bundles, consistency signals to buyers that your brand is active and valuable. Explore options from curated collections like:
💎 Build a Membership or Recurring Income Model
Recurring revenue is the holy grail of digital business. Offer VIP access to exclusive PLR drops, template bundles, or monthly content kits with:
You can even build a branded membership using platforms like Payhip or Podia, or by creating a private Gumroad store.
🚀 Add High-Ticket Upsells
Maximize profit per customer by offering premium upgrades, like:
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Group coaching on how to use PLR for personal brands
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DFY digital business templates (Build Your Digital Empire)
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Branding workshops or webinars
Check out the DFY Sales Funnels collection for upsell-ready solutions that plug directly into your product ladder.
Section 9: Legal & Ethical Considerations
PLR gives you powerful leverage—but it also comes with responsibilities. To stay compliant and build trust, you must understand how to use content legally and ethically.
📜 Understand the PLR License
Each PLR product has specific terms. Some allow editing and reselling, others only allow personal use, and some may restrict selling on marketplaces. Always read the license. For clarity, this guide helps:
👉 What Are PLR Digital Products: A Beginner’s Guide to Profitable Passive Income
❌ Don’t Resell “As-Is” (Unless Clearly Allowed)
Avoid uploading the original PDF or file directly to your store without changes. Instead, rebrand, redesign, and rewrite to add genuine value. This reduces competition and builds your credibility. For examples of properly edited and rebranded products, explore:
✅ Make It Your Own
Use PLR as a foundation, not a final product. Inject your personality, unique insights, or niche-specific branding. Remember: ethical selling builds loyal buyers.
Section 10: Tools & Resources to Get Started
To simplify your PLR journey, here’s a curated list of platforms, tools, and resources:
🛠️ Tools You’ll Need
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Design Tools: Canva, Adobe Express, Affinity Publisher
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Email Marketing: ConvertKit, MailerLite, Flodesk
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Sales Platforms: Gumroad, Shopify, Etsy, Payhip
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Product Mockups: SmartMockups, Previewed
📚 Learn from the Best
Research-based reads from top creators and marketplaces:
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Nancy Badillo – PLR for Etsy sellers
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Entrepreneurnut – Passive income with info products
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Sellfy Blog – Selling digital files
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Sweet.pub – Building no-code digital shops
📘 Deepen Your Understanding with These Reads:
Ready to Launch Your PLR Empire?
Starting a PLR digital product business isn't just a side hustle—it's a scalable, flexible income stream you can build with low overhead and unlimited growth potential.
You’ve now seen how to:
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Choose a niche and validate demand
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Source and customize high-quality PLR
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Set up your sales platforms
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Market your business and build recurring income
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Stay compliant and ethical while scaling
👉 Your next step? Pick a niche, find your first product, and get started.
For more help, explore the tools, templates, and premium digital packs available on Resell Ready:
You don’t need to be a content creator—you just need to be a smart curator.
❓ Frequently Asked Questions (FAQ)
1. What exactly are PLR digital products?
PLR stands for Private Label Rights. These are pre-made digital products—like ebooks, planners, templates, or courses—that you can rebrand, modify, and resell as your own. They save time and allow you to start a digital business without creating everything from scratch.
👉 Read the full beginner’s guide to PLR digital products
2. Can I really make money selling PLR products online?
Yes! Many digital entrepreneurs earn steady income reselling PLR products. The key is choosing in-demand niches, adding your own branding or improvements, and marketing effectively. Learn more in our Ultimate PLR Selling Guide.
3. Where can I find quality PLR products to sell?
You can explore done-for-you digital collections at Resell Ready’s PLR shop, including masterclasses, sales funnels, planners, and more. We also feature high-converting collections like Word That Sell and Reel Power Packs.
4. Do I need a website to start a PLR business?
No, but it helps. You can start selling on marketplaces like Etsy or Payhip. However, owning your own site via Shopify, WooCommerce, or Gumroad gives you more control over branding, pricing, and customer experience.
👉 Explore the pros and cons of different platforms here.
5. What’s the difference between PLR, MRR, and RR licenses?
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PLR (Private Label Rights): You can edit, rebrand, and resell.
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MRR (Master Resell Rights): You can sell the product and the rights to others.
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RR (Resell Rights): You can sell the product “as-is,” but not pass on the rights.
Always read the license terms before selling.
👉 This guide breaks it down in detail